On 23 July, PRIMARY released a new song on YouTube titled 'Don't be Shy'. The vocals of the song is done by AOA's Choa and the rap bridge is performed by IRON, who became prominent after appearing on 'Show Me The Money'.
This IS NOT a typical Kpop song and there are many things about this song that deserves special attention. First of all, this songs puts down a reggae beat from start till finish (which is understandable since it's produced by Primary). However, the vibe is more mellow than typical reggae songs due to a minor key plus Choa's soft singing.
The music video is also a talking point as it features creepy girl sleepovers with paranormal activities. The MV looks psychedelic and parts of it seemed to be filmed by low definition hand cameras from back in the 90s. In the MV, you can see the girls playing Poke'mon cards, putting guns on the table, ripping dolls apart, dressing up as ghosts, performing witchcraft and sacrificingdolls by burning in the end.
My Fanboy Thoughts:
Personally, I LOVE this song, I've been playing it on loop for at least thirty times already. There's something about the beat and Choa's voice that makes it addictive. And I love Choa's vibe in the MV, not her usual sexy self, but more mysterious!
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